April 30, 2018

A New Prince, the Crown, and a Crowning Moment for Macron — Served Up with Vegan Water

Last week was quite a week! From commemorating the first-ever YouTube video upload and celebrating the birth of the fifth in line to the British crown to applauding French President Emmanuel Macron, it was a busy week in the news. (I’m focusing on the fun stuff! Enjoy!) Turn back time to April 23, 2005 when the first-ever YouTube video was uploaded.
February 2, 2018

Self-selecting the News

As usual, it was a busy week for the news media, and social platforms are no different. Instead of the State of the Union on Tuesday, the State of the State in Illinois Wednesday or the building excitement for some football game this weekend, I focused my attention on some better business practices … and a little bit of nostalgia.
December 11, 2017

Vive la France! Vive BATIMAT!

Last month I had the great pleasure of working  alongside a member of the WE Agency, our Paris-based PRGN partner, on behalf of TREX. The long-time LCWA home PR client was exhibiting at the bi-annual “mondial du bâtiment” (world of building show) BATIMAT and is dedicated to expanding its reach in the French market. With their local expertise, keen knowledge of
November 14, 2017

Insights from an Intern

Maggie McBrien recently completed her internship and will be joining LCWA as a full-time employee. I sat down with Maggie as she makes the transition from intern to assistant account executive to talk about her internship at LCWA. She had a lot to say about what she learned and shared her thoughts with me on the most important takeaways from