Recent insights from LCWA

July 22, 2011

In the Mix…La-Z-Boy Helping Hands Event

Our helping hands came together to give the first La-Z-Boy “Helping Hand” award to a delivery driver at an event at the La-Z-Boy Furniture Galleries store in San Diego today. During a routine delivery of a La-Z-Boy chair, Hugo Peña noticed his customer’s neighbor, Ed Ross, collapsed on his front porch. Peña acted quickly to call 911, alert Ross’ family
July 20, 2011

In the Mix…Social Media with a Social Conscience

To help our client First Alert spread the word about a new California carbon monoxide (CO) law, we enlisted regional mommy bloggers to promote CO safety and the use of carbon monoxide alarms to their followers. The response has been fantastic. Thanks to posts like these from A Mom Less Ordinary and East Sacramento Mom, parents throughout the state are
July 15, 2011

In the Mix…Everest College Opening in Bedford Park, Illinois

This week, we worked with Illinois House Speaker Michael Madigan (third from right) to attend the grand opening event for Everest College’s Bedford Park campus. ABC affiliate WLS-TV covered the ribbon cutting, which was attended by students and other dignitaries. Fun was had by all, and then it was back to class!
July 13, 2011

Summer’s Must-See Movie

As is often the case, the trailer duped me. I expected Andrew Rossi’s documentary Page One: Inside the New York Times to be about the paper’s juggling its traditional role as the gold standard of U.S. print media in the face of increasing use of social media. The film touches on the issue, but it is so much more and