Recent insights from LCWA

Staying savvy about social media can be challenging when the platforms and applications are constantly changing, so it’s important to occasionally regroup and discuss best practices and tips.  With this in mind, I recently attended a Publicity Club of Chicago luncheon to discuss some hot topics in social media.  Here were some reminders that bear repeating: Take advantage of “geo-location” tools.  This

What does it take for employees to feel that the communication in their workplace is effective? After completing more than a dozen employee communication assessments in the last three years for a variety of large companies and professional associations, our research results show one thing over and over again: they just want the basics. Using advanced analyses, we’ve learned that

Each year, millions of television viewers eagerly anticipate Oprah’s “Favorite Things,” Ellen’s “12 Days of Giveaways,” and Rachael Ray’s “Faves.” How do these busy hosts learn about the year’s hottest new gadgets and gizmos? As you know, often from PR pros! Unlike paid television product placements, audience giveaways are a popular way to build excitement for products and brands, obtain

In my last post I talked about the who, what, when, where and why of PR writing. Once those questions have been answered, you should have a pretty good idea of how best to approach your writing project. Ideally, you may even have a lead and/or headline in mind. To put yourself in an even better position for a smooth