PR

On an early Sunday morning, the streets surrounding White River State Park in downtown Indianapolis were lined with runners sporting their favorite pajamas for the second annual PJ5K. The PJ5K, organized by LCWA client, the American Academy of Sleep Medicine and the Sleep Research Society, kicked-off the 37th annual SLEEP conference, which brought thousands of SLEEP medicine experts from around

With summer in full swing and the aroma of sizzling barbecues filling the air, it’s clear that grilling season has arrived. Gathering with friends and family for outdoor cookouts is an exciting part of the summer experience. However, it’s important to prioritize safety to ensure a memorable and incident-free grilling season. According to the Consumer Product Safety Commission, there were

For our team at LCWA, outdoor living season starts well before spring and summer. We begin putting media strategies together months in advance to make sure our home and housewares clients are front and center during this prime commercial period for their products. As with everything in PR, being ahead of the curve is key to success! For our client

While earned media is the bread and butter of public relations, sponsored content can also expand a client’s reach and garner valuable guaranteed exposure in front of specific audiences. To reach deck builders, remodelers, general contractors and DIYers interested in value-adding home improvement projects, we recently coordinated two sponsored content campaigns for our client, Trex® RainEscape™. This innovative deck drainage