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Staying savvy about social media can be challenging when the platforms and applications are constantly changing, so it’s important to occasionally regroup and discuss best practices and tips.  With this in mind, I recently attended a Publicity Club of Chicago luncheon to discuss some hot topics in social media.  Here were some reminders that bear repeating: Take advantage of “geo-location” tools.  This

What does it take for employees to feel that the communication in their workplace is effective? After completing more than a dozen employee communication assessments in the last three years for a variety of large companies and professional associations, our research results show one thing over and over again: they just want the basics. Using advanced analyses, we’ve learned that