Featured image for “2020: Media Monitoring to Drive Business Direction”
December 9, 2020

2020: Media Monitoring to Drive Business Direction

Media relations remains a key offering at LCWA. Over the years we have keenly observed and adapted to the changing media landscape and the many technologies that allow us to track media coverage from all over the world. Long gone are the days of receiving hand-cut paper clippings, as we did when I started my career. My, how times have
Featured image for “As Seen on @bookswithgail – A New Perspective on Influencer Marketing”
December 1, 2020

As Seen on @bookswithgail – A New Perspective on Influencer Marketing

I’ve loved books for as long as I can remember. A typical week for me includes reading anywhere between two to five books, so I frequently receive requests for book recommendations from those around me and happily oblige in sharing my favorites. Over the summer, as quarantine boredom hit an all-time high, I decided on a whim to create an Instagram
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November 17, 2020

AASM Experts Say Seasonal Time Changes are Losing Favor

On November 2 we turned our clocks back one-hour, signaling the end of daylight saving time. While most of us are accustomed to the biannual time change, evidence suggests there are downfalls to the ritual of “springing forward and falling back.” Which is why in September and October, we helped our client the American Academy of Sleep Medicine (AASM) bring
November 2, 2020

L.C. Williams & Associates (LCWA) Earns Spot on Forbes’ Inaugural “America’s Best PR Agencies 2021” List

CHICAGO (Nov. 2, 2020) – Chicago PR agency L.C. Williams & Associates (LCWA) has been named to Forbes’ first-ever ranking of the 200 best public relations agencies in America. LCWA is a mid-sized communications and digital marketing firm with specialties in home and housewares, healthcare, B2B communications and food and beverage. In partnership with market research firm Statista, Forbes identified