Posts By Month

August 30, 2011

In the Mix…Lighting Up Local Media with The Bacon Brothers

LCWA has gone Hollywood! To support Aurora’s Paramount Theatre and drum up publicity for tonight’s concert with The Bacon Brothers (comprised of popular actor Kevin Bacon and his brother Michael), we helped local media get one degree closer to Kevin Bacon by setting up interviews. Chicago Sun-Times, Daily Herald and Kane County Chronicle all ran stories in anticipation of the
August 29, 2011

In the Mix…A Timely Article in Wake of Hurricane Irene

With buildings flooded this week up and down the East Coast in the aftermath of Hurricane Irene, we hope facility managers are reading this four-page article we placed for client Polygon published in the current issue of Building Services Management. The topic: how to restore critical documents damaged by water. It’s bylined by Summer Street, document sector head with Polygon,
August 22, 2011

In the Mix…Manufacturing Camp Makes Front Page of NY Times

Persistence paid off when we landed a front page story in Friday’s New York Times for client Fabricators & Manufacturers Association, Intl. (FMA). We worked with reporter Motoko Rich for more than a year to gain her interest in FMA’s Nuts, Bolts & Thingamajigs summer manufacturing camp program, which introduces kids to the joys of working with their hands and
August 18, 2011

In the Mix…Back to School Trends

This time of year, parents wear multiple hats. They are professional organizers, backpack packers, lunch makers, schedule consultants and trend watchers. To help them stay on top of “what’s hot” for their kids this back-to-school season, we’re working with our client General Growth Properties, which manages Northbrook Court, Oakbrook Center and Water Tower Place, to share the latest on what