Posts By Month

April 30, 2018

A New Prince, the Crown, and a Crowning Moment for Macron — Served Up with Vegan Water

Last week was quite a week! From commemorating the first-ever YouTube video upload and celebrating the birth of the fifth in line to the British crown to applauding French President Emmanuel Macron, it was a busy week in the news. (I’m focusing on the fun stuff! Enjoy!) Turn back time to April 23, 2005 when the first-ever YouTube video was uploaded.
April 26, 2018

How to Get Your Clients on the Morning News

A number of LCWA team members recently attended a PCC luncheon focused on effectively pitching local morning TV producers. With our client roster of local organizations, along with national brands and associations providing information and products of interest to a large market audience, this was a can’t-miss event! The panel included Adina Klein, morning segment producer at Fox 32; Rudy Segovia, segment producer for “The
April 20, 2018

A Downpour of News this Week

If April showers bring May flowers, then April snowstorms ought to bring something pretty epic. In the meantime, we can always count on social media and current events to distract us as we wait for spring to finally arrive. Here’s a round-up of stories and topics that kept our attention this week. Frozen in Time – Winter-weary Chicagoans awoke to
April 19, 2018

Creating the Next Generation of Sleep Dentists

LCWA recently launched a campaign to help the American Academy of Dental Sleep Medicine (AADSM) reach dental students in order to educate them about dental sleep medicine and encourage them to enter the field. Nearly 30 million U.S. adults suffer from obstructive sleep apnea (OSA), a potentially life-threatening disorder, and there is a growing need for oral appliance therapy –