Posts By Month

November 23, 2016

Favorite Finds

It was a short week but one full of interesting reads.  The Fake News Battle is On. Remember when The Onion and “Daily Show” were the only “fake news” outlets around? There has been a rise of fake news publications. Both Facebook and Google announced policies to restrict those outlets on their networks.  Black Friday Madness. The holiday shopping season
November 21, 2016

Keeping Outdoor Living “Hot” with Fall and Winter Trade Shows

As temperatures cool, the days of summer fun and enjoying outdoor living may be a fading memory for many – but not for attendees and exhibitors at the recent Remodeling Show and DeckExpo, held in Baltimore, Md., last month. This annual convention provides building and remodeling professionals with a look at what’s ahead for the coming spring, which is why LCWA
November 18, 2016

Favorite Finds

In an effort to forget the recent election, the social world was busy staring at the moon, holding some serious poses and laughing at the lame ducks. Here are some random goodies I found for you to gobble up before the holiday food flood: Um who died? Last Friday afternoon, Facebook decided to kill many living users. These poor victims
November 16, 2016

Boise Paper Demonstrates Teacher Appreciation

To celebrate the start of the school year and thank teachers for their dedication to students throughout the country, LCWA helped client Boise Paperdevelop a month-long, digital campaign that would thank teachers across America for their role in educating children. The campaign consisted of three key components – a social media program, blogger partnerships and a sweepstakes. The month-long social