Posts By Month

May 31, 2013

Favorite Finds

We hope everyone enjoyed the short work week and the unofficial kick-off or summer!  Once again, we present you with our weekly dose of our favorite news stories for the week: Death of the Professional Photographer? – This week, Crain’s Chicago Business announced that Sun-Times Media has completely eliminated their photography staff for both the Chicago Sun-times and its sister
May 31, 2013

In the Mix…Sound the Trumpets: First Alert and LCWA Strike Gold!

PR awards season kicked off last night with the Publicity Club of Chicago’s Annual Trumpet Awards. LCWA was there and did not leave empty handed. Along with client First Alert and fellow agency partner NewsMark, Inc., LCWA was recognized with a Golden Trumpet Award in the category of Issues Management for consumer education campaigns conducted in conjunction with new carbon monoxide
May 30, 2013

In the Mix…Counting Down To Summer with a Sweepstakes

Things are heating up, and we’re not talking about the temps! Our client Trex is currently hosting a sweepstakes that has brought fans flocking to Facebook! The “Countdown To Summer” Sweepstakes launched on May 20 and will run through June 17. In an effort to build brand awareness and increase its already sizable Facebook presence, Trex is giving away two
May 29, 2013

It’s That Time of Season

Working in public relations, we’re perpetually engrossed in a media campaign or preparing for the next one. But while focused on the future, it’s critical we keep an eye on seasonal and trend opportunities to incorporate into our ongoing media outreach. Below are some tips for leveraging opportunities that come and go with the seasons: Go where the guides are