Posts By Month

January 29, 2016

Favorite Finds

2016 has been interesting from day one, and now we’re capping January off with updates to long-running stories that deal with a snowstorm, celebrities and some more controversy. Here are my top picks on stories from the past week! #WinterStormJonas – It was news last week, and just like the sheer mass of powder itself, the buzz stuck around. At
January 22, 2016

Favorite Finds

Despite the low temperatures, there was plenty of news to keep the Twittersphere busy. Here are my favorite finds from this week:  Remembering Martin Luther King Jr. – Monday marked the celebration of Dr. Martin Luther King Jr., and his “I Have a Dream Speech” is considered one of the most change-provoking speeches in history. Take a page from Dr.
January 19, 2016

A Worldwide Search Ends in Barcelona

At LCWA, we’re willing to go the distance for our clients. And in my case, that means 4,391 miles!  I recently traveled to Barcelona, Spain, to assist Life Fitnessin naming the top personal trainer for 2015 at the Personal Trainers to Watch final judging event. The trip was the pinnacle of months of prep work and coordination for the team. In
January 18, 2016

Helping Spread Holiday Cheer (And Cleaning Tips!)

Last month, the LCWA home products PR team helped to spread holiday cheer around the latest and greatest Electrolux cleaning tool – the Ergorapido Lithium Ion Brushroll Clean Xtra. With its stylish red paint job and powerful performance, what could be a better holiday helper? The #ErgoTheHolidays holiday program included a two-part Twitter campaign and blogger partnerships. The campaign proved