Posts By Month

August 28, 2015

Favorite Finds

This week included tons of announcements from brands and social media companies! Check out my favorite trends from the Twitterverse: Unboxing is Unbelievable – The volume of YouTube unboxing videos has boomed in recent years. Many are still user-generated videos, but brands are starting to get in on the action. Disney and Star Wars: The Force Awakens are hosting an
August 24, 2015

Shop Healthy and Save at the Supermarket

This month, our client UnitedHealthcare launched an innovative program in Illinois and northwest Indiana. The Healthy Savings program offers discounts to members who make healthy shopping purchases at more than 250 participating grocery stores. LCWA was tasked with promoting the initiative and made a big splash with a front page business section story in the Chicago Tribune. Additional coverage for
August 21, 2015

Favorite Finds

It was a busy week with everything from children heading back to school to high-profile scandals. Here are some of the stories that I found most interesting: Scandalous: It was a bad week for those whose names start with a “J.” Jared Fogle is in deep water after pleading guilty to child pornography charges, and Josh Duggar is again in
August 17, 2015

Local Non-profit Earns Extra Credit for Back-to-school Child Hunger Relief

Did you know that: 1 in 5 children in our community can’t count on 3 meals a day.* 3 out of 5 teachers say they have children in their classrooms who regularly come to school hungry.* As the beginning of another school year approaches, one area organization is leading the way in combating these startling statistics. Dedicated to ending child