Posts By Month

October 30, 2015

Favorite Finds

October wrapped up with a festive Halloween week – from crowdsourced costume contests to music video parodies. Here are some stories that I found most interesting: A Helping Hand for Halloween – Let’s face it – there’s nothing worse than meeting another person at a Halloween party with the exact same look. But never fear! Google is helping festive partygoers plan
October 27, 2015

LCWA Goes to Yonkers

The LCWA team just coordinated another successful trip to Yonkers, N.Y., to connect clients with influential staffers at Consumer Reports magazine – our third such trip in the past two years. During these mutually-beneficial meetings, participants glean insights into each other’s testing practices, discuss the evolution of a specific categories and review the products and technologies that are driving the
October 23, 2015

Favorite Finds

This week LCWA made waves in media and Chicago PR circles, while blockbusters from 30+ years ago swept social media. Check out my favorites from the Twitterverse this week: Big Screen Blasts from the Past – Remember back in the early eighties when American culture went crazy for Yoda, Jedi knights, time-traveling cars and big haired girl rock bands? Oh
October 20, 2015

Reflections on My Teenage Years

I recently celebrated a special work anniversary: 13 years with LCWA. As I enter my “teenage years,” I think about how PR has changed just since I’ve been working. We used to build media lists using the Bacon’s books, collected and sorted hard-copy press clippings, and faxed press releases. Facebook, YouTube and Twitter – not to mention Pinterest, Snapchat, Instagram