Posts By Month

December 27, 2011

In the Mix…The Bulls “Paint the Town” at Northbrook Court

Tipping off the 2011-2012 basketball season and a “BIG things are coming” campaign, the Chicago Bulls greeted fans last week at our client General Growth Properties’ Northbrook Court. The LCWA team was on hand to help media in attendance capture the Bulls’ players while they met fans, signed autographs and posed for pictures. Starting at 6 a.m., fans filled Northbrook
December 22, 2011

In the Mix…Electrolux Vacuum Featured on “The Nate Berkus Show”

As consumers rush around to find last minute holiday gifts, TV shows are providing their favorite finds for the season – and companies covet those national TV spotlights that have large audiences. We secured a segment on “The Nate Berkus Show” for the Electrolux Ergorapido Ion vacuum which ran yesterday. Gift segments are always exciting, from the unveiling of the
December 20, 2011

In the Mix…Vermont Castings and First Alert Help Consumers Deck the Halls, Safely

It’s the holiday season and we’re busy pitching our clients’ great seasonal stories. This year, we paired up clients Vermont Castings, a leading hearth supplier, and First Alert, a leader in residential fire and CO detection devices, to provide tips on safe holiday decorating, including safe places to put trees and decorations and how to protect against carbon monoxide poisoning.
December 13, 2011

In the Mix…Oakbrook Center Shows Off Gifts for Mom

As the holidays near, one way our clients make headlines is through gift guide related stories. Luckily, our client General Growth Properties has three Chicago centers full of retailers with something for everyone’s holiday list – the perfect resource for a TV segment. Thanks to our outreach, this morning Suzanne Cook-Beres of Oakbrook Center showed off gift ideas for mom