Posts By Month

February 26, 2016

Favorite Finds

Brands took the spotlight this week for reasons both good and bad. Here are some of my favorite finds from around the Internet this week. Facebook Reactions – The social media world was abuzz when Facebook launched its highly anticipated Reactionsfeature, which allows users to express their opinions on posts by choosing from “like,” “love,” “haha,” “wow,” “sad” and “angry.”
February 25, 2016

Weil-McLain Heats Up Conversation at 2016 AHR Expo

Last month, our client Weil-McLain attended the 2016 International Air-Conditioning, Heating, Refrigerating Expo in Orlando, Fla., where nearly 61,000 industry representatives gathered to get the scoop on the latest tools and technology in the HVAC marketplace. Thanks to some proactive outreach and diligent booking efforts from LCWA, Weil-McLain entered the 2016 AHR Expo arena with a leg up on the
February 19, 2016

Favorite Finds

We never experience a dull moment in the office or in the Twittersphere! Here are some of my favorite reads from this week: PR Daily posted a strong article about features for brands to leverage on Facebook. For novices of social media, it’s a good resource and reinforces what we’ve been working with clients to do, i.e. use more video
February 17, 2016

First Alert Connects Home, Safety and Trust

Our client First Alert prides itself on the safety and security that it offers to consumers, who trust its products to help them protect what matters most. To ensure it maintains that trust, the company conducts a Brand Trust Survey* each year, which compares the brand to others in the safety arena. Good news coming out of this year’s survey,