Posts By Month

March 31, 2017

Facebook Tests ‘Rocket Ship’ and Other Space Discoveries

Another Facebook addition, the  2017 State of the Media Report and a new public library from NASA…all in all, another exciting week in reads on Twitter! Here are some of my favorite finds: Facebook Still Tops – According to the Cision’s “2017 State of the Media Report,” Facebook continues to dominate as the most valuable channel for audience engagement, growing
March 27, 2017

UCAOA Expert Bylines Increase Association’s Healthcare Industry Thought Leadership

LCWA helped client Urgent Care Association of America spend the first few months of 2017 staying on the forefront of emerging healthcare trends by landing two bylined articles in top trade outlets, targeted at leaders in the insurance industry as well as colleagues in the urgent care industry. With an increased need for the value-based care provided at urgent care
March 24, 2017

Insights and Highlights from the HOME + HOUSEWARES SHOW

After 25+ years in the PR biz, I consider myself a trade show veteran. Between the International Builders Show, Kitchen & Bath Industry Show, National Hardware Show, NeoCon, DeckExpo SURFACES, and countless International Home Furnishings Markets, I’ve walked enough shows to max out any step tracker. Just this week, I attended my umpteenth International Home + Housewares Show in Chicago
March 24, 2017

Media and Mayhem

Spring finally sprung this week, although we are off to a cold start with blustery winds. With more and more reasons to be anxious when watching the news, here are my favorite finds from this week: GIF Marketing – No matter how you pronounce the word, GIFs are increasingly popular and Tenor, the company who created the GIF keyboard, has