Posts By Month

November 29, 2018

Flu Season Is Upon Us: Top Five Things To Know

Last season’s historic influenza-related death toll is driving more people to get vaccinated this year. The Centers for Disease Control and Prevention (CDC) estimates that more than 80,000 people died from the flu, while more than 900,000 were hospitalized, during the 2017-2018 season. To help people get ready for flu season, we connected the President of the Urgent Care Association
November 26, 2018

Brainstorming with the Best in Bucharest

In October, I had the pleasure of meeting up with our Public Relations Global Network colleagues in Bucharest, Romania, hosted by our partner firm there, Free Communications. As always, it was wonderful to connect with and learn from our peers from around the globe. Some of the key takeaways from this conference include: Trend Spotting and Innovation A trend spotting
November 19, 2018

Media & Influencers Liked the Sound of This: Onelink Safe & Sound Launch

Our client First Alert made noise in the smart home space with its launch of the Onelink Safe & Sound – a 3-in-1 alarm that serves as a first-rate smoke and carbon monoxide detector, premium home speaker and virtual assistant. It’s the first alarm with fully enabled Amazon Alexa built-in and high-end audio – putting it in a category of its
November 15, 2018

Rejuvenate TV Tour Takes the Click n Clean Message to the Masses

Recently, LCWA’s home PR team participated in a back-to-school co-op media tour for the Rejuvenate Click n Clean Multi-Surface Spray Mop System. Hosted by TV host and lifestyle expert Ereka Vetrini, the tour featured top products that help moms survive the hectic school year. Leveraging the company’s existing commercial video, Vetrini spoke about the mop’s maneuverability, touting its ability to