Posts By Month

April 28, 2017

From ESPN to United, Another Big Social Media Week

Lately, it seems like getting on an airplane is a bad idea – whether you’re a giant bunny (really bad idea) or a stroller-toting mother of twins (leading to PR success for American Airlines). Get your popcorn (or pretzels) ready, turn off SportsCenter and get that arm loose because here are some of the hottest trending topics from the past
April 21, 2017

Spring Cleaning for Social Channels and Other Interesting Finds

The ups and downs of springtime have nothing on the storms taking place in the media universe this week. Preferring calmer waters, I have identified some nice reads from the week in social media: PR Newswire featured a post on its blog about creating viral content. The story is key, but the personality behind the story (or point of view)
April 20, 2017

Learning More at Ecore

One mantra at LCWA is total immersion in each client’s business. Such involvement is critical to successful PR programs. That’s why I recently traveled to the Lancaster, Pa., headquarters of client Ecore, a leading producer of flooring performance surfaces for healthcare, hospital and fitness facilities, to participate in meetings with members of the Nursing Institute of Healthcare Design(NIHD). Ecore hosted
April 14, 2017

When United Skies Get A Little Less Friendly and You Can’t Drink Pepsi Anymore…

The sun came out (for a minute) and the colorful Easter eggs will be popping up soon…so it must be baseball season! Oh and SPRING! To put a (Easter) bunny hop in your step, here are some chocolate nuggets of happenings I stumbled upon this week: PR Emergency! Every weary traveler sympathized with the physician (and ex-felon) who was dragged off