Posts By Month

April 29, 2013

Working with Other Agencies

Our work with national and global clients – and our involvement in the Public Relations Global Network, an international organization of leading independent PR agencies – often involves working with a variety of other agency teams. From partnerships with traditional advertising agencies to digital ad firms and even other public relations teams, we view these experiences as opportunities for all
April 26, 2013

Favorite Finds

From rants to hacks, it’s been a busy week in the online world. Below are some of our favorite finds for the week: Hacks make an impact. Twitter hacks of several news outlets – from the AP to “60 Minutes” to NPR – lead to Twitter bolstering security. The AP hack on April 23 included a message that the President had
April 23, 2013

In the Mix…AADSM Works to Stop Snoring

Our client the American Academy of Dental Sleep Medicine (AADSM) is educating consumers about the dangers of snoring, which can indicate serious health problems such as sleep apnea. LCWA worked with AADSM to coordinate stories on a little-known snoring and sleep apnea treatment provided by dentists – oral appliance therapy. Real Simple and WomansDay.comrecently ran articles on snoring remedies that
April 19, 2013

Favorite Finds

During a week of breaking news, we were glued to the Twitter stream and among the current events, also found several helpful articles this week. Social Media Tips During Crisis – The tragic events in Boston held traditional and social media audiences captive this week, while brand campaigns wisely took a back seat. These top tips for brand communication during