When organizations are considering joining a new initiative, they often have the same question: “Will this work for us?” That challenge was central to our work supporting the NexTrex® Grassroots Movement, a program that empowers nonprofits, municipalities, educational institutions and community organizations to collect and recycle plastic film while generating funding to support their missions. NexTrexis a material sourcing initiative

When our client, Trex Company, approached us about launching Trex® Refuge™, its new line of fire-resistant cellular PVC decking, the story was immediately clear. For homeowners and builders in fire-prone areas and Wildland-Urban Interface communities, wildfire risk has fundamentally changed how people think about their homes and outdoor spaces. Trex Refuge decking was designed to meet that need, offering code-compliant protection without compromising the beauty and low-maintenance performance for which Trex is known.  What made

When it comes to generating media attention and buzz, the usual tactics come to mind: pitching journalists, hosting events, and collaborating with influencers. One powerful strategy is often overlooked—leveraging the hundreds of awards from leading associations, top-tier media and expert trade publications. Awards provide a tangible way for companies to showcase their achievements, whether that’s an innovative product, a standout

When Latham, The Pool Company, decided to team up with USA Artistic Swimming, the connection between the two organizations was clear: both celebrate the power and beauty of being in the water. For the LCWA home PR team, the opportunity was to help bring that story to the media. Artistic swimming showcases incredible athleticism, blending strength, choreography and endurance into