Posts By Month

April 25, 2014

Favorite Finds

It may or may not feel like it in your neck of the woods, but we are in the midst of spring – a time for change, growth and trying new things. There was a lot of media change and evolution happening this week – read on for my highlights (Spoiler alert: Change isn’t always popular): Bash-tag?The New York Police
April 23, 2014

Life Fitness Has Run Away Success on CBS2 Chicago

Until last week, many Chicagoans probably didn’t know that their favorite workout machines may be manufactured right here in their hometown. But thanks to a local morning news crew, that is all changing. LCWA recently pitched and secured coverage for the Life Fitness manufacturing story on the Chicago CBS affiliate, WBBM-TV. On April 16, four short segments, filmed live at
April 22, 2014

Super Bowl Champion Shares Recovery Story with CNN

On behalf of client the American Academy of Sleep Medicine (AASM), LCWA secured a segment on CNN’s The Human Factorfeaturing Super Bowl champion and former Green Bay Packer Aaron Taylor. Five years ago, Taylor was diagnosed with obstructive sleep apnea (OSA) – a dangerous condition characterized by complete or partial airway obstruction during sleep – and he uses continuous positive
April 18, 2014

Favorite Finds

From social media fails to new Facebook rules, there’s never a dull moment in the social media realm – and this week is no exception. Here are some of my favorite finds from the past few days: Common Sense Takes Flight – Another week, another “oops” from people and companies on social media – particularly for the airline industry. A Dutch