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SLast year, our client First Alert introduced a new series of smoke and carbon monoxide (CO) alarms that blend sleek, modern design with maximum protection. To generate awareness and word-of-mouth for these stylish new alarms, we seeded them with well-known interior designers and encouraged them to try them out in their design projects. As a direct result of this outreach, First Alert was selected by celebrity

While Mother Nature gave us a rise in temperature, several companies heated up the social media and advertising worlds this week. Check out some of my favorite finds below! Huge deal for WhatsApp – Do you use WhatsApp for messaging? The app that gained popularity for the ability to text with people overseas for free was acquired by Facebook this

The 2014 International Builders’ Show in Las Vegas proved a great success for our client Trex Company! Showcasing a beautiful display of its comprehensive portfolio of high-performance decking, railing and outdoor living products, Trex demonstrated that it offers everything needed to build an eco-friendly deck from start to finish. In addition to building professionals, this year’s show attracted a good mix of representatives from consumer and trade

With the Super Bowl winner crowned and the start of the winter Olympic Games in Sochi, real-time marketing has been the focus of this week’s top social media stories.  Esurance kicked things off this week with their commercial and Twitter contest which launched after the Super Bowl. The contest had followers tweet using the hashtag #EsuranceSave30 for a chance to