Posts By Month

March 31, 2015

In the Mix…First Alert and the Chicago Bulls team up for Fire Safety

Recently, LCWA team members joined client First Alert, the Chicago Fire Department and the Chicago Bulls for a “Take Charge of Fire Safety” event at William H. Brown School of Technology on Chicago’s West Side. Students from kindergarten through middle school participated in a variety of fun and exciting fire safety activities, including an obstacle course, coloring a fire safety
March 30, 2015

In the Mix…Trex Highlights Top Trends for Outdoor Living

As we shed our winter coats and finally head into spring, do you know what’s hot – and what’s not – this outdoor living season? As outdoor living and entertaining become increasingly popular, nobody wants to be caught with a patio that’s passé – especially readers of design and style media. That’s the idea behind our client Trex’s annual Outdoor
March 27, 2015

Favorite Finds

This week was madness – and we’re not talking about basketball! From puppy cuteness overload to teenage heartbreak, this week the Internet just can’t even. Here are my favorite finds of the week: Puppy Love: If your social feed seemed extra adorable on Monday, that’s because it was #NationalPuppyDay! While celebritiesand athletesjoined in on the cause to raise awareness for
March 26, 2015

Life Fitness Brings Innovation to IHRSA 2015

The International Health, Racquet & Sportsclub Association held the 34th Annual IHRSA Trade Show from March 11-14 and Life Fitness was there to show off the latest in industry-leading trends and products. The LCWA/Life Fitness team conducted proactive outreach to fitness media and was able to secure seven booth appointments in support of the latest news from Life Fitness, ranging