Featured image for “Chefs Highlight Delicious, Sustainable Wild Alaska Pollock”
January 18, 2022

Chefs Highlight Delicious, Sustainable Wild Alaska Pollock

Late last year, LCWA partnered with the Association of Genuine Alaska Pollock Producers (GAPP) and restaurants in the Chicago area to raise awareness about the sustainable Wild Alaska Pollock – a fresh-tasting, delicious and mild whitefish. Did you know that a fish can only be classified as “Wild Alaska Pollock” if caught in Alaska’s pristine, icy waters? Wild Alaska Pollock
Featured image for “Why and How to Include Video as Part of Your PR Strategy”
January 11, 2022

Why and How to Include Video as Part of Your PR Strategy

Video is continuing to grow in popularity and importance and is a highly effective form of content – in fact, it was estimated that the average person would spend 100 minutes every day watching online videos in 2021. This provides an opportunity for our clients because the barriers to entry are low, the appetite for video of all types continues
Featured image for “PRGN Awards Cap an Excellent Year”
January 4, 2022

PRGN Awards Cap an Excellent Year

LCWA closed out 2021 with more awards on behalf of our clients First Alert and the American Academy of Sleep Medicine (AASM). In the tenth year of the Public Relations Global Network (PRGN) Best Practice awards program, LCWA was honored with four prizes for campaigns that showed strategic thinking, creative ideas and outstanding work. First Alert Wins Consumer Communications Category