Posts By Month

May 30, 2019

Talking PR with the Next Generation

Recently, I participated in a career day at a middle school in the west suburbs, during which groups of sixth-, seventh- and eighth-grade students rotated classrooms to hear from a wide variety of professionals. There were firefighters, police officers, a judo instructor, an accountant, hair stylists and more — and of course, me: the public relations guy. While college and
May 22, 2019

Global Experience, Creative Ideas

Last week I attended the 50th meeting of the Public Relations Global Network in the Netherlands. With more than 40 agencies represented from around the globe, the conference provided enhanced international perspective and a chance to brainstorm for our clients. Highlights included: Reaching Generation Z: Our keynote speaker, René Boender, gave a spirited presentation that encouraged looking beyond the next
May 21, 2019

Fighting Pancreatic Cancer with the Rolfe Foundation

LCWA is providing digital marketing and media support to raise awareness and drive registration for the Rolfe Foundation’s upcoming event. On June 1, 2019, the Rolfe Pancreatic Cancer Foundation will host its ninth annual DASH for Detection 5K walk and run. The event supports early detection pancreatic cancer research and raises much needed awareness for the deadly disease. Our goal
May 16, 2019

Eyeballs for Eblasts: Creating Attention-Grabbing Enewsletters That Drive Clicks

How many emails do you get in a day? If you’re anywhere close to the average American professional, the number typically hovers around 100-150. When it comes to launching an enewsletter or “eblast” campaign, it’s important to keep this reality in mind. According to Constant Contact, the ideal open rate for enewsletters is around 15%, and for many industries such