February 24, 2017
Following a week of record-high temperatures across the US (especially here in Chicagoland), here are a few of my warm and fuzzy headlines from this week! Instagram is Insta-changing. You heard that right, Instagram unleashed, yet again, another update. This update may be the most significant yet, next to the first video update and changing the logo of the photo-sharing app.
February 22, 2017
Trex Drives Brand Loyalty and Inspiration With #MyTrexDeck Sweepstakes
As the saying goes, a satisfied customers is the best business strategy. With that in mind, LCWA recently worked with Trex to harness the power of its happy deck owners through the #MyTrexDeck sweepstakes. This multi-channel social promotion served two main purposes – to encourage warranty registrations among Trex deck owners and to leverage them as brand ambassadors. The promotion
February 17, 2017
What a week! From Valentine’s Day and Singles Awareness Day (S.A.D.), to sweet treats, business chatter and so much more, I sifted … Here are some of my favorite finds from the week. What is a pangolin? – Google’s Valentine’s Day doodleshelped promote awareness of this endangered species, which happens to be the world’s only scaly mammal. Dulce de leche?!
February 10, 2017
Following a week of headlines dominated by “fake news” and football, this week was all about girl power! Madame Secretary – Despite your political leanings, there’s no question that Betsy DeVos was a major newsmaker this week. In a historic tie-breaking vote, Vice President Mike Pence confirmed DeVos as the country’s new Education Secretary. The Washington Postcaptured these reactions –