Posts By Month

August 29, 2016

Going the Extra Mile(s) for MAVEA

Pictures are nice, but seeing is believing – which is why the LCWA team spent this spring and summer crossing the country to introduce influential editors, bloggers and tastemakers to the next generation of water filtration products from our client MAVEA. Starting in Des Moines, Iowa – home of media conglomerate Meredith Corporation and its flagship title, Better Homes and
August 26, 2016

Favorite Finds

This week the Twitterverse witnessed the rise and fall of social influencers on the media battleground. Here are my favorite trending hashtags from the week: #LochMess – While the buzz about the Olympics may be over, Ryan Lochte is still making headlines and tre nding on social media. Four sponsors have dropped the medal-winning swimmer since his infamous night out in
August 19, 2016

Favorite Finds

While the games of the 31st Olympiad continued to dominate world news and social media this week, there were a few other stories that caught our attention. Following are just a handful of our favorite non-Olympic happenings – and mishaps: Something New on the Political Menu – Presidential candidate Hillary Clinton has a new campaign cooking. The Democratic nominee has
August 5, 2016

Favorite Finds

With political conventions behind us and the Olympics ahead, this week was the relative calm between storms on social media. But that doesn’t mean it was without buzz. Here are a few of my favorite finds from the past week: ·         Let the (Sponsors’) Games Begin. With the opening ceremonies happening today, everyone is getting excited for a summer Olympics that is