Posts By Month

April 30, 2020

Spring Spruce Up with DAP

Spring is an ideal time to take on cleaning and organization projects around the home. And, because people are spending more time at home these days, they are looking for timely DIY projects to tackle. To fill that need, LCWA recommended that client DAP participate in a “Spring Spruce Ups” co-op satellite media tour (SMT) featuring expert craftsman and HGTV
April 23, 2020

PFF Spokesperson Educates TV Audiences Nationwide about Pulmonary Fibrosis

A recent survey revealed that 86% of Americans don’t know the symptoms of pulmonary fibrosis (PF), a disease that affects more than 200,000 people in the U.S. The LCWA team is working closely with the Pulmonary Fibrosis Foundation (PFF) to improve awareness of this progressive and debilitating disease that leads to scarring of the lungs, with no known cure. In February, we scheduled a
April 16, 2020

First Alert Celebrates National Volunteer Week with Fire Extinguisher Donation Program

In honor of National Volunteer Week in April, the LCWA home PR team helped promote an exciting new fire extinguisher donation program between First Alert and the National Volunteer Fire Council (NVFC), which will allow volunteer fire departments to distribute fire extinguishers to keep homes and families safe.  A donation of 1,000 First Alert rechargeable fire extinguishers will be distributed
April 8, 2020

Educating and Engaging Consumers with Influencer Deck Builds

Influencer marketing has changed the way people shop, and it’s a trend that’s here to stay across all industries – especially in the home space. When it comes to renovation and décor, consumers are looking to trusted influencers with hands-on product experience for recommendations. That’s why our PR program with Trex, the world’s leader in wood-alternative decking and railing products,