April 30, 2020
Spring is an ideal time to take on cleaning and organization projects around the home. And, because people are spending more time at home these days, they are looking for timely DIY projects to tackle. To fill that need, LCWA recommended that client DAP participate in a “Spring Spruce Ups” co-op satellite media tour (SMT) featuring expert craftsman and HGTV Star Chip Wade.
A co-op SMT typically features three to five brands that a spokesperson presents together under one umbrella theme, allowing the brands to share production costs while still elevating their presence during key seasonal time pegs such as back-to-school, holiday entertaining or as in this case, spring cleaning.
Designed to help consumers stay busy and learn more about cleaning and organization projects, the “Spring Spruce Ups” SMT featured several home projects to consider including updating a kitchen or bath with Kwik Seal Ultra, a premium sealant from DAP that repels water, dirt and stains so the sealant stays looking clean, fresh and new. It’s easy to apply, is shower ready in just four hours and it’s backed by a lifetime mold & mildew resistance guarantee.
SMTs are a popular public relations tool for reaching broadcast media – and for good reason. A well-executed SMT can provide wide exposure for a client in a relatively short period of time. The “Spring Spruce Ups” tour resulted in some excellent exposure for DAP with more than 15 million impressions as a result of 27 separate TV news and radio interviews.
Check out this sample clip of our SMT from KDRV-TV, the FOX affiliate in Denver, and discover more about Kwik Seal Ultra from DAP and other DIY projects to tackle around the home.