April 16, 2026

When it comes to generating media attention and buzz, the usual tactics come to mind: pitching journalists, hosting events, and collaborating with influencers. One powerful strategy is often overlooked—leveraging the hundreds of awards from leading associations, top-tier media and expert trade publications. Awards provide a tangible way for companies to showcase their achievements, whether that’s an innovative product, a standout

March 24, 2026
Making a Splash: Launching Latham’s USA Artistic Swimming Sponsorship
When Latham, The Pool Company, decided to team up with USA Artistic Swimming, the connection between the two organizations was clear: both celebrate the power and beauty of being in the water. For the LCWA home PR team, the opportunity was to help bring that story to the media. Artistic swimming showcases incredible athleticism, blending strength, choreography and endurance into

March 10, 2026
Reflections from the Show Floor
A Public Relations Perspective on the International Builders’ Show Each year, the National Association of Home Builders International Builders’ Show (IBS) brings together thousands of builders, manufacturers, media, influencers and industry professionals to explore the latest innovations shaping residential construction and beyond. For public relations teams supporting brands at the show, it’s not just a trade event, it’s a months-long

November 18, 2025
Turning Up the Heat on Award Season
Award season may be winding down, but our team’s momentum is heating up! We’re proud to share that our work on a national winterization campaign earned recognition across three leading public relations award programs: This campaign centered on a simple but powerful goal: to help homeowners protect their homes, maximize comfort and manage energy costs during the cold-weather months. Through
