Featured image for “Comprehensive Reporting:  A Key Measurement of PR Success”
December 6, 2023

Comprehensive Reporting:  A Key Measurement of PR Success

Comprehensive reporting is a crucial element that provides valuable insights into the success of PR campaigns — especially at year end. Reporting helps bridge the gap between PR efforts and tangible results, providing the necessary evidence to showcase the impact of PR in achieving communication goals. For media relations campaigns, qualitative and quantitative metrics abound. And yet some traditional metrics
Featured image for “Sleep Divorce Trend Makes National Headlines”
November 21, 2023

Sleep Divorce Trend Makes National Headlines

If your partner hogs the covers, wakes you with snoring or tosses and turns too much – you are not alone. Many Americans are opting for a “sleep divorce” from their partner to achieve a better night’s sleep. In fact, more than one-third of people said they occasionally or consistently sleep in another room to accommodate a bed partner, according to a
Featured image for “DAP’s Innovative Approach to Spray Texture Application Garners Media Spotlight”
October 31, 2023

DAP’s Innovative Approach to Spray Texture Application Garners Media Spotlight

Wall and ceiling spray texture application has traditionally been a frustrating, inefficient and messy experience for professionals and DIYers alike. This year, DAP, a leader in the home improvement and construction products industry and the #1 brand in wall repair, reinvented wall and ceiling spray texture in function, formula, and finish with the launch of new product line that delivers
Featured image for “Influential Media Coverage for Monte Nido & Affiliates Research”
September 12, 2023

Influential Media Coverage for Monte Nido & Affiliates Research

This spring, our client, Monte Nido & Affiliates, one of the leading eating disorder treatment providers in the country, published a groundbreaking research paper showing the effectiveness of integrating trauma treatment with evidenced-based eating disorder treatments in residential programs. Eating disorders (ED) are estimated to affect over 28.8 million Americans at some point in their lives, and many have co-occurring