While earned media is the bread and butter of public relations, sponsored content can also expand a client’s reach and garner valuable guaranteed exposure in front of specific audiences. To reach deck builders, remodelers, general contractors and DIYers interested in value-adding home improvement projects, we recently coordinated two sponsored content campaigns for our client, Trex® RainEscape™. This innovative deck drainage

Exhibiting at industry trade shows provides companies visibility and credibility while allowing them to launch new products and services, generate leads, attract customers and build a more established and renowned brand. At LCWA, we provide support for our clients at these events by preparing press materials for pre- and post-show media outreach, scheduling booth tours with media and coordinating interviews

Some of the best publicity you can gain for a client is through earning industry awards. Product awards, for example, are valuable third-party endorsements that can showcase and highlight the true value of a product, differentiate a business from competitors and provide instant credibility. For client Weil-McLain, we recently earned two top honors from prestigious industry trade publications. The leading

LCWA team members recently headed out west for “Design & Construction Week” in Las Vegas which recorded record-breaking attendance. Representing two clients, our team was able to create and strengthen relationships with key trade and consumer media contacts within the home space while spending quality time with our clients. LCWA assisted Wilsonart, a world-class innovator of engineered surfaces, at the