Posts By Month

June 29, 2010

Networking Nets Results

The benefit of networking in the pursuit of new business is a topic dear to my heart. So, I was thrilled to lead the discussion on the subject at one of the recent “Brown Bags” we regularly conduct for staff during lunch on issues related to PR agency practices and business operations. As an avid aficionado of alliteration, I had
June 17, 2010

Another Successful LCWA Media Tour

This week, we held our annual LCWA HomeMakers Media Tour in New York, bringing together some of our home-focused clients and the influential media that cover them. Representatives from Eureka, First Alert, La-Z-Boy and Pergo were on hand to showcase their latest and greatest products and services. We met with editors representing more than 20 of the nation’s top shelter
June 10, 2010

More Associations Using Research to Drive Fact-Based PR, Marketing

While working on content for a presentation that Senior Research Analyst Heidi Tarr and I will deliver June 22 at Chicago’s Navy Pier for the Association Forum of Chicagoland, it occurred to me that the people in associations who are responsible for communications, marketing and member services increasingly use the power of research tools to boost their effectiveness. The LCWA
June 8, 2010

Under the Table and Through the Flowers: Clever Ways to Promote Products at Events

Leave it to GROHE to make its faucets and showerheads even more beautiful! Thanks to a talented team of event planners, faucets and showerheads were the center of attention at a vibrant Kitchen and Bath Industry Show (KBIS) party I recently attended. GROHE did a great job of showcasing its products. Here are some tips I gathered on how to