Posts By Month

May 28, 2020

How to Make the Most of an Internship, Even During a Pandemic

Taking on an internship is a great opportunity to get a feel for a company or industry early in your career. Nothing can replace real-world experience! But when disruptions occur, such as our current global pandemic, flexibility will become your greatest asset. As an intern, it’s your job to be curious. Transitioning your internship from in-office to remote is a
May 19, 2020

Writing During COVID-19

Navigating the present coronavirus crisis means working through the unknown every single day. Part of our jobs as PR professionals is to anticipate the unexpected and prepare appropriate messaging for the given context, but how do we ensure our focus remains on problem solving and not selling during a crisis? How do we manage existing campaigns without being insensitive, and
May 15, 2020

Finding Unity Amidst Crisis

The COVID-19 pandemic has created an unprecedented sentiment of unity within Chicago, across the country and around the globe. One member of our team, group manager Lindsey Lucenta, is making an impact in her neighborhood during this time of crisis, with a vision that far exceeds the scope and reach of the virus itself. Q: How did you get involved
May 13, 2020

Home Is Where the Heart Is: Tips for Effectively (and Sensitively) Courting Consumers in the COVID-19 Era

This article was first published on Furniture World.  It’s no surprise that the COVID-19 pandemic has ignited increased interest among consumers in their homes. As most of us are spending much more time at home, we are seeing and experiencing our homes in news ways and finding ourselves with extra time to tackle improvements from DIY projects to major renovations. With that in mind, now is an ideal time to position relevant brands in