March 25, 2020
The last few weeks have been unlike any others. We are all grappling with the reality that the COVID-19 pandemic is going to disrupt our lives and plans for the foreseeable future. Though stressful, maintaining our work on behalf of clients brings us a sense of normalcy. LCWA service continues uninterrupted for our clients. Here’s how we’re working through it:
March 19, 2020
Making the Most of Working from Home
I’ve spent a lot of time working remotely, and suddenly, most others in our office are doing the same. While the short commute and lack of distractions are great, it can also be isolating and hard to collaborate. Here are some of my tips for starting a work from home routine that keeps you happy and productive. Stay on schedule.
March 12, 2020
Is Springing Forward a Step Backward?
On Sunday morning many Americans had to“spring forward,” turning the clock ahead an hour for daylight saving time. Unfortunately, according to an official Health Advisory by our client the American Academy of Sleep Medicine (AASM), studies show that moving into or out of daylight saving time has adverse effects on sleep/wake patterns that can last five to seven days. And
March 3, 2020
The Power of Reaching a Multi-Cultural Audience
Multi-cultural marketing is no longer a niche business, as the U.S. consumer market continues to grow in diversity. For instance, one in six Americans claim Hispanic origins. Headquartered in Chicago, the 5thlargest city by Hispanic population, LCWA knows the importance of reaching this critical and fastest-growing audience segment. Our team takes pride in knowing and understanding the local Hispanic media.