March 25, 2020
The last few weeks have been unlike any others. We are all grappling with the reality that the COVID-19 pandemic is going to disrupt our lives and plans for the foreseeable future. Though stressful, maintaining our work on behalf of clients brings us a sense of normalcy. LCWA service continues uninterrupted for our clients.
Here’s how we’re working through it:
Remote Collaboration. Our team was already adept at working with remote team members, and everyone has adjusted quickly to working from home. We continue to kick off our work week with our 10 a.m. “Buzz Board” meeting on Mondays, which gives us a chance to discuss the week’s news and upcoming events, and the impact they will have on our clients. We are using Zoom and Microsoft Teams to ensure frequent face-to-face meetings, both planned and impromptu. These personal interactions are a bright spot in these long days of social distancing.
Quick Counsel. We always have an eye on the news so that we can be quick with counsel for our clients. We are helping our clients manage their communications during this situation – from changing events and supply chain dilemmas to front line healthcare directives. Every client is affected in different ways, and our account teams know enough about their organizations to offer both insight and action.
The New Reality. We are revising our expectations of target audiences to fit the new way everyone is working and living. The old rules are out the window! B2B audiences need to hear messages in a new way, now that they are working differently. Consumers are focused on meals, education and staying occupied at home. We are helping our clients understand the current situation, and how it impacts their communications plans.
Flexible Programs. “Flexibility” has always been key at LCWA – it’s even included in our mission! And it’s never been more important than it is right now. We are working with our clients to adjust plans for our day-to-day work, as well as for the future. There is a great deal of uncertainty, but we are committed to helping our partners get through this and emerge as strong as possible.
We wish you health and safety as we all navigate this situation.