Posts By Month

October 30, 2018

Six Tips for Creating Engaging Facebook Content

Many of our clients depend on our PR and social media team to manage and create engaging content for their social media pages. Though each platform provides value in one form or another, there is little doubt that Facebook is one of the most powerful tools for brands to connect with certain consumer audiences. Facebook possesses a larger audience than
October 25, 2018

The Pulmonary Fibrosis Foundation Increases Awareness with “Not Everyone Breathes Easy” Campaign

This month, LCWA worked with our client, the Pulmonary Fibrosis Foundation (PFF), to launch a new campaign aimed at increasing awareness about pulmonary fibrosis (PF). The “Not Everyone Breathes Easy” campaign will reach individuals who may be at risk for the disease or are undiagnosed, and encourage them to speak with a physician about PF. More than 200,000 Americans are living
October 22, 2018

Creating a Feature Story Pitch

Writing a winning feature story pitch can be both one of the biggest challenges and most rewarding parts of the PR world. With the convenience of email, editors receive an endless number of pitches daily. So, how do you stand out from all the rest? As PR professionals, we’re always asking ourselves – Is this story compelling enough? Will it
October 18, 2018

Legislation by the Numbers: Spreading Awareness for Carbon Monoxide Alarm Replacement

Twelve states. Twelve laws. Twelve anniversaries. What do these numbers mean for our client, First Alert? Twelve unique opportunities to spread awareness of the importance of replacing carbon monoxide (CO) alarms upon their expiration. As part of our work with home safety client First Alert, we monitor and report daily on any pending smoke and CO legislation that may impact