The Pulmonary Fibrosis Foundation Increases Awareness with “Not Everyone Breathes Easy” Campaign

October 25, 2018
This month, LCWA worked with our client, the Pulmonary Fibrosis Foundation (PFF), to launch a new campaign aimed at increasing awareness about pulmonary fibrosis (PF). The “Not Everyone Breathes Easy” campaign will reach individuals who may be at risk for the disease or are undiagnosed, and encourage them to speak with a physician about PF.
More than 200,000 Americans are living with pulmonary fibrosis, a progressive and debilitating lung disease that leads to scarring of the lungs. The disease remains largely unknown, which can lead to later stage diagnoses.
To kick off the awareness campaign, LCWA and the PFF crafted a microsite,, for visitors to learn about specific symptoms and risk factors. The site includes a Pulmonary Fibrosis Risk List worksheet individuals can download and bring with them to their next doctor’s visit, as well as patient stories of those living with the disease. The microsite also directs individuals to the PFF site for resources to direct them toward next steps.
As we look ahead, we are excited to get the word out about pulmonary fibrosis with many unique campaign aspects. This includes an upcoming #NotEveryoneBreathesEasy Twitter chat (mark your calendars for Nov. 2), banner ads and media outreach. Check out the Chicago Tribune on Nov. 7 to see our first print advertisement for the campaign, as well!
Visit today and find out if you are at risk for pulmonary fibrosis!