Recent insights from LCWA

Featured image for “Wilsonart Opens New Austin Showroom and Distribution Center”
February 14, 2024

Wilsonart Opens New Austin Showroom and Distribution Center

In early 2024, our client, Wilsonart, opened a new 45,000-square-foot showroom and distribution center in Austin, Texas. The state of the art facility marks the 21st company-owned distribution center and will allow Wilsonart to offer a large selection of Wilsonart Engineered Surfaces in inventory and provide unmatched service to the market. Wilsonart held a ribbon cutting ceremony and grand opening
Featured image for “DAP Earns Media Attention by Transforming Spray Foam Application”
January 22, 2024

DAP Earns Media Attention by Transforming Spray Foam Application

Pros and DIYers alike have long been using complex, two-part foam spray systems that are difficult to set up and challenging to use, which is why our client, DAP, decided to transform spray foam application with the introduction of the first of its kind 1-Component broadcast spray foam: Wall & Cavity Foam with Wide Spray Applicator. The new product sprays
Featured image for “Comprehensive Reporting:  A Key Measurement of PR Success”
December 6, 2023

Comprehensive Reporting:  A Key Measurement of PR Success

Comprehensive reporting is a crucial element that provides valuable insights into the success of PR campaigns — especially at year end. Reporting helps bridge the gap between PR efforts and tangible results, providing the necessary evidence to showcase the impact of PR in achieving communication goals. For media relations campaigns, qualitative and quantitative metrics abound. And yet some traditional metrics
Featured image for “Sleep Divorce Trend Makes National Headlines”
November 21, 2023

Sleep Divorce Trend Makes National Headlines

If your partner hogs the covers, wakes you with snoring or tosses and turns too much – you are not alone. Many Americans are opting for a “sleep divorce” from their partner to achieve a better night’s sleep. In fact, more than one-third of people said they occasionally or consistently sleep in another room to accommodate a bed partner, according to a