Recent insights from LCWA

Featured image for “LCWA Wins Three “Awards of Excellence” at the PRSA Chicago Skyline Awards”
July 26, 2021

LCWA Wins Three “Awards of Excellence” at the PRSA Chicago Skyline Awards

Three very different and successful LCWA campaigns were honored by the PRSA’s Chicago Skyline Awards earlier this month, when work for Trex, First Alert and the AASM received “awards of excellence” from the esteemed organization. Trex Trex’s Brand Ambassadors Inspire Consumers to “Do It” campaign was awarded in the Influencer Marketing category. The campaign drove awareness and engagement by partnering
Featured image for “AASM Expert Interview Featured in The New York Times”
July 13, 2021

AASM Expert Interview Featured in The New York Times

 As a result of proactive media outreach for LCWA client the American Academy of Sleep Medicine (AASM), LCWA secured a timely interview opportunity with The New York Times surrounding the pandemic’s effect on America’s sleep. AASM board member and practicing sleep medicine physician, Dr. Fariha Abbasi-Feinberg was interviewed for the feature story, titled “The Pandemic Messed With Your Sleep. Here’s
Featured image for “LCWA Wins Top Technology Award from Publicity Club of Chicago”
June 18, 2021

LCWA Wins Top Technology Award from Publicity Club of Chicago

Getting the right amount of healthy sleep is important for students of all ages to be healthy and successful. That’s the main message LCWA and client AASM conveyed via media, partner organizations and online during Student Sleep Health Week in 2020. The campaign, which leveraged influential students, parents, coaches and teachers online to drive conversation, was the winner of the
Featured image for “AASM “More than a snore” radio media tour brings national awareness to OSA”
June 3, 2021

AASM “More than a snore” radio media tour brings national awareness to OSA

Many patients are delaying or avoiding medical care due to COVID-19 concerns, including delaying care for common, treatable sleep disorders, such as obstructive sleep apnea (OSA). To help our client the American Academy of Sleep Medicine (AASM) drive awareness about the often-misunderstood signs, symptoms, diagnosis and treatment options for obstructive sleep apnea (OSA), we coordinated a radio media tour (RMT)