Recent insights from LCWA

Featured image for “The Hybrid How-To: Mastering Work in a Hybrid Environment”
June 28, 2023

The Hybrid How-To: Mastering Work in a Hybrid Environment

The Covid-19 pandemic transformed the work world, ushering in an era of remote and hybrid work settings. Hybrid work has created flexibility rarely offered before, yet with all new things, it takes time and effort to master. If you find yourself transitioning between two (or more) “offices,” following is a list of tips to help you make the most of
Featured image for “How to Support Sales During a Client’s Peak Selling Season”
June 21, 2023

How to Support Sales During a Client’s Peak Selling Season

For our team at LCWA, outdoor living season starts well before spring and summer. We begin putting media strategies together months in advance to make sure our home and housewares clients are front and center during this prime commercial period for their products. As with everything in PR, being ahead of the curve is key to success! For our client
Featured image for “Making an IMPAC-T with Communications”
June 6, 2023

Making an IMPAC-T with Communications

In the course of our work, we have the opportunity to learn about many industries. Over time, we become experts on technical aspects of many different businesses and organizations. It’s particularly interesting when that expertise leads to opportunities to speak about communications more generally. Recently I have had the pleasure of working alongside a team of experts organized by the
Featured image for “The Power of Sponsored Content  ”
May 17, 2023

The Power of Sponsored Content  

While earned media is the bread and butter of public relations, sponsored content can also expand a client’s reach and garner valuable guaranteed exposure in front of specific audiences. To reach deck builders, remodelers, general contractors and DIYers interested in value-adding home improvement projects, we recently coordinated two sponsored content campaigns for our client, Trex® RainEscape™. This innovative deck drainage