Recent insights from LCWA

Featured image for “<strong>Tips for Tackling Trade Show Season</strong>”
January 4, 2023

Tips for Tackling Trade Show Season

In-person trade shows are back in full swing and this month we’ll have clients attending both the International Builders Show (IBS) and the Kitchen and Bath Industry Show (KBIS) in Las Vegas. For PR pros, trade shows are a great time to build relationships with reporters and scout out the competition. Following are a few tips for making the most
Featured image for “How to Cut Through the Media Clutter”
December 15, 2022

How to Cut Through the Media Clutter

If you work in PR, you know that the media landscape is constantly changing, from year to year and even day to day! Targeted, well-researched media lists and perfectly crafted pitches can make or break the success of a campaign. Reaching the right people, specifically through pitching, has become increasingly challenging for two reasons: According to Pew Research Center, the
Featured image for “Home Trends TV Coverage for Beyond Paint”
December 7, 2022

Home Trends TV Coverage for Beyond Paint

To generate national brand awareness of our client Beyond Paint’s all-in-one paint and its range of applications, and to drive product sales and increase traffic to, our team coordinated a high-impact co-op satellite media tour (SMT) with lifestyle and home improvement expert Kathryn Emery. During the Home Trends SMT, TV stations across the country highlighted Beyond Paint applications, cost-saving
Featured image for “<strong>Stop “Wishcycling” and Make Your Recycling Wishes Come True with Trex</strong>”
November 15, 2022

Stop “Wishcycling” and Make Your Recycling Wishes Come True with Trex

Today (November 15) is America Recycles Day, a nationwide observance that recognizes the importance and impact of recycling for the protection of our environment. In recognition of the observance, today’s blog post focuses on “wishcycling,” the latest buzzword for the act of putting items in a recycling bin and hoping they will be recycled. We’ve all done it at some