Recent insights from LCWA

Featured image for “DAP’s Innovative Approach to Spray Texture Application Garners Media Spotlight”
October 31, 2023

DAP’s Innovative Approach to Spray Texture Application Garners Media Spotlight

Wall and ceiling spray texture application has traditionally been a frustrating, inefficient and messy experience for professionals and DIYers alike. This year, DAP, a leader in the home improvement and construction products industry and the #1 brand in wall repair, reinvented wall and ceiling spray texture in function, formula, and finish with the launch of new product line that delivers
Featured image for “Influential Media Coverage for Monte Nido & Affiliates Research”
September 12, 2023

Influential Media Coverage for Monte Nido & Affiliates Research

This spring, our client, Monte Nido & Affiliates, one of the leading eating disorder treatment providers in the country, published a groundbreaking research paper showing the effectiveness of integrating trauma treatment with evidenced-based eating disorder treatments in residential programs. Eating disorders (ED) are estimated to affect over 28.8 million Americans at some point in their lives, and many have co-occurring
Featured image for “Leveraging Google Analytics 4 for Client Success”
August 21, 2023

Leveraging Google Analytics 4 for Client Success

This summer, Google officially discontinued its previous analytics platform, Universal Analytics, and new kind of platform designed for the future of measurement, collecting both website and app data to better understand the customer journey. With the emergence of GA4, PR agencies have a new and powerful tool at their disposal to enhance their strategies and help provide more value to
Featured image for “Runners Don PJs for Charity Run”
August 8, 2023

Runners Don PJs for Charity Run

On an early Sunday morning, the streets surrounding White River State Park in downtown Indianapolis were lined with runners sporting their favorite pajamas for the second annual PJ5K. The PJ5K, organized by LCWA client, the American Academy of Sleep Medicine and the Sleep Research Society, kicked-off the 37th annual SLEEP conference, which brought thousands of SLEEP medicine experts from around