Recent insights from LCWA

Featured image for “Trex Recycling Efforts Capture High-Profile Media Attention for Earth Day”
May 5, 2021

Trex Recycling Efforts Capture High-Profile Media Attention for Earth Day

Did you know that LCWA client Trex Company’s world-famous composite decking is made from 95% recycled materials? To amplify the company’s “green” story in conjunction with Earth Day (April 22, 2021), we pitched key media with the goal of pointing eco-minded consumers in the right direction for turning their trash into treasure in the form of Trex decking. We found success
Featured image for “Rethinking Internal Communications After COVID”
April 27, 2021

Rethinking Internal Communications After COVID

The way companies are communicating with employees has changed tremendously over the past year because of COVID-19. Almost overnight, companies were forced to adopt new communication tools and strategies in order to reach their people with vital and up-to-date information. With so many employees continuing to work from home, the main function of internal communications – to engage employees, share
Featured image for “Influencers: The New Age of Marketing”
April 13, 2021

Influencers: The New Age of Marketing

It’s no secret that influencer marketing is on the rise. In 2019 alone, brands spent a whopping $8 billion on influencers by way of sponsored posts, long-term partnerships and commission. Whether you frequent YouTube and Facebook or prefer Instagram and TikTok, you’ll surely find yourself as a target of influencer marketing and may not even know it. However, as PR
Featured image for “Pulmonary Fibrosis Foundation Starts 2021 with Massive Media Month”
March 30, 2021

Pulmonary Fibrosis Foundation Starts 2021 with Massive Media Month

We helped our client the Pulmonary Fibrosis Foundation (PFF) bring awareness to the devastating lung disease affecting more than 200,000 Americans with a total of over 92.6 million impressions garnered in January. Below are a few stories and highlights from coverage secured throughout the month using a multifaced media approach. Feature Stories Drive Awareness A byline article by Dr. Sonye