August 8, 2023
On an early Sunday morning, the streets surrounding White River State Park in downtown Indianapolis were lined with runners sporting their favorite pajamas for the second annual PJ5K. The PJ5K, organized by LCWA client, the American Academy of Sleep Medicine and the Sleep Research Society, kicked-off the 37th annual SLEEP conference, which brought thousands of SLEEP medicine experts from around
July 31, 2023
First Alert Secures Coverage for Summer Grilling Safety
With summer in full swing and the aroma of sizzling barbecues filling the air, it’s clear that grilling season has arrived. Gathering with friends and family for outdoor cookouts is an exciting part of the summer experience. However, it’s important to prioritize safety to ensure a memorable and incident-free grilling season. According to the Consumer Product Safety Commission, there were
June 28, 2023
The Hybrid How-To: Mastering Work in a Hybrid Environment
The Covid-19 pandemic transformed the work world, ushering in an era of remote and hybrid work settings. Hybrid work has created flexibility rarely offered before, yet with all new things, it takes time and effort to master. If you find yourself transitioning between two (or more) “offices,” following is a list of tips to help you make the most of
June 21, 2023
How to Support Sales During a Client’s Peak Selling Season
For our team at LCWA, outdoor living season starts well before spring and summer. We begin putting media strategies together months in advance to make sure our home and housewares clients are front and center during this prime commercial period for their products. As with everything in PR, being ahead of the curve is key to success! For our client