Recent insights from LCWA

LCWA team members recently headed out west for “Design & Construction Week” in Las Vegas which recorded record-breaking attendance. Representing two clients, our team was able to create and strengthen relationships with key trade and consumer media contacts within the home space while spending quality time with our clients. LCWA assisted Wilsonart, a world-class innovator of engineered surfaces, at the

A sure-fire way to stand out in a crowded industry is by entering – and winning – high-profile industry awards. Recently, we assisted our client, Trex Company, to do just that by submitting it’s latest product innovation, Trex® Seal™ Ledger Tape, for Hardware and Building Supply (HBS) Dealer’s Golden Hammer Awards. Known for honoring the best-of-the-best products in the home

New Year’s brings with it many things, including the popular, and at times overrated, New Year’s resolutions. While many goal-setters commit to a fad diet or a flashy exercise routine that probably won’t last more than a few weeks, I challenge you to a different type of resolution—participating in an industry-related professional organization. As a PR professional who is early

In-person trade shows are back in full swing and this month we’ll have clients attending both the International Builders Show (IBS) and the Kitchen and Bath Industry Show (KBIS) in Las Vegas. For PR pros, trade shows are a great time to build relationships with reporters and scout out the competition. Following are a few tips for making the most