Posts By Month

August 29, 2014

Favorite Finds

It’s the last week of summer, so to speak, and the news pipeline has been filled with summertime fun and a constant flow of social media and communications insights. Here are some of my favorite finds from the week. Happy Labor Day weekend! Celebrating our National Parks – The White House helped spread word of the National Park Service’s 98th birthday via Twitter, reinforcing
August 27, 2014

Up in Arms

The “baddest pullers” in North America hit Chicago this week to compete in one of the country’s largest World Armwrestling League (WAL) tournaments and LCWA armed them with a major TV appearance to promote the event.  The Fox Chicago morning show “Good Day Chicago” featured a live, 4-minute interview with three WAL champs, who discussed the surge of the underground
August 22, 2014

Favorite Finds

Here are some of my favorite finds from the past week! It’s an Ice Bucket World in the Summer – The #IceBucketChallenge hit new highs this week with foreign friends, celebrities, CEO’s and even former presidents getting iced – and its watershed effect is currently washing new life in Facebook and helping define how this platform can make headlines in
August 20, 2014

Trex’s Winning Season

Call it a Trex trifecta. LCWA client Trex Company, the leading provider of wood-alternative decking and outdoor living products, has firmly secured its place as the category social leader after winning major awards from three of the country’s most prestigious communications associations. As previously discussed on this blog, the International Association of Business Communicators (IABC), the Public Relations Society of