PR

Featured image for “<strong>Stop “Wishcycling” and Make Your Recycling Wishes Come True with Trex</strong>”
November 15, 2022

Stop “Wishcycling” and Make Your Recycling Wishes Come True with Trex

Today (November 15) is America Recycles Day, a nationwide observance that recognizes the importance and impact of recycling for the protection of our environment. In recognition of the observance, today’s blog post focuses on “wishcycling,” the latest buzzword for the act of putting items in a recycling bin and hoping they will be recycled. We’ve all done it at some
November 10, 2022

How to Succeed in Your First PR Role

Jumping into the public relations industry can be daunting, especially for recent college grads. After working in public relations for over a year now, I’ve learned many new skills that go way beyond the classroom .In college, I took a few public relations courses, giving me a general sense of the industry but not nearly enough hands-on experience. Fast forward
Featured image for “Driving Awareness for the Second Annual ILD Day”
November 1, 2022

Driving Awareness for the Second Annual ILD Day

This September, we helped our client, the Pulmonary Fibrosis Foundation (PFF), raise awareness about Interstitial Lung Disease (ILD) during the second annual ILD Day. The event was held on Sept. 14 in collaboration with eight other healthcare organizations. There are more than 200 types of interstitial lung diseases, which all affect the interstitium, a part of the lung. With ILD,
Featured image for “Back-to-School Means Back to Sleep with Third Annual Student Sleep Health Week”
October 25, 2022

Back-to-School Means Back to Sleep with Third Annual Student Sleep Health Week

This back-to-school season, LCWA helped client the American Academy of Sleep Medicine (AASM) drive awareness about the importance of healthy sleep for youth and adolescents through the third annual Student Sleep Health Week (Sept. 12-18, 2022). The nationwide observance amplified critical messaging surrounding student sleep health, powered by expert spokespeople, student influencers and partner organizations. We grabbed media attention for