PR

Nobody likes losing an hour of sleep each spring – and the nation’s sleep experts are advocating for the seasonal time change to stop. LCWA helped client American Academy of Sleep Medicine (AASM) advocate against seasonal time changes in favor of permanent standard time throughout the first quarter.   Our healthcare PR team drove notable national media coverage in advance of

In early 2024, our client, Wilsonart, opened a new 45,000-square-foot showroom and distribution center in Austin, Texas. The state of the art facility marks the 21st company-owned distribution center and will allow Wilsonart to offer a large selection of Wilsonart Engineered Surfaces in inventory and provide unmatched service to the market. Wilsonart held a ribbon cutting ceremony and grand opening

Pros and DIYers alike have long been using complex, two-part foam spray systems that are difficult to set up and challenging to use, which is why our client, DAP, decided to transform spray foam application with the introduction of the first of its kind 1-Component broadcast spray foam: Wall & Cavity Foam with Wide Spray Applicator. The new product sprays

Comprehensive reporting is a crucial element that provides valuable insights into the success of PR campaigns — especially at year end. Reporting helps bridge the gap between PR efforts and tangible results, providing the necessary evidence to showcase the impact of PR in achieving communication goals. For media relations campaigns, qualitative and quantitative metrics abound. And yet some traditional metrics