Home Products

In September, CEDIA Expo brought thousands of leaders in the smart home industry from around the world to Denver, Colo. As the global trade organization for the smart home technology industry, CEDIA provides training, certification, resources and networking opportunity for its members – and this annual event continues to serve as a celebration of the growing industry. At this year’s

To highlight its largest-ever line-up of new products, our client Trex Company wanted to do something special. Instead of a broad-stroke press announcement, the outdoor living leader invited key trade media to its facilities in Winchester, Va., to experience the innovations firsthand. The response was extremely positive – and immediate. Within weeks, we coordinated onsite visits with groups of editors

Attending a major trade show is a significant investment for any business. From booth design and travel expenses to marketing materials and staffing, the costs can add up quickly. But in a sea of thousands of exhibitors, how do you ensure your brand gets noticed and secures meaningful media coverage? A strong PR strategy can help you make the most

Participating in industry trade shows offers businesses an opportunity to enhance their visibility and reputation while showcasing new products and services, generating leads, engaging with customers, and strengthening their brand presence. At LCWA, we frequently assist our home PR clients in maximizing their trade show impact by facilitating pre- and post-show media pitching, writing and distributing press releases regarding what