LCWA is providing digital marketing and media support to raise awareness and drive registration for the Rolfe Foundation’s upcoming event. On June 1, 2019, the Rolfe Pancreatic Cancer Foundation will host its ninth annual DASH for Detection 5K walk and run. The event supports early detection pancreatic cancer research and raises much needed awareness for the deadly disease.
Our goal is to reach the Rolfe Foundation’s target audience of Chicago-area families and fitness enthusiasts through community calendar listings on sites like ABC7, CBS Local, WGN, Time Out Chicago, national running guides and more. We also are targeting these audiences through social media ads that drive people to the DASH registration link. These ads have generated more than 1,400 direct registration clicks and 297,000 impressions so far, and reach continues to grow as event day gets closer.