Events

Featured image for “LCWA Helps Packaging Producer Leverage NexTrex® Certification”
November 30, 2021

LCWA Helps Packaging Producer Leverage NexTrex® Certification

Earlier this year, LCWA home PR client Trex Company introduced the NexTrex package testing and labeling initiative designed to help brands inform consumers that their packaging can not only be recycled, but upcycled, into Trex’s world-famous composite decking. One of the program’s earliest adopters was Glenroy, Inc., a leading producer of sustainable flexible packaging, which teamed with Trex to make its
Featured image for “Trex Joins Panel of Top Designers to Help Consumers Achieve their Dream Decks”
June 3, 2021

Trex Joins Panel of Top Designers to Help Consumers Achieve their Dream Decks

Now, more than ever, outdoor living is in! The COVID-19 pandemic has prioritized how we view and use our homes, with consumers reimagining how to maximize and enjoy their exterior spaces. We leveraged this trend for our client Trex Company, the largest manufacturer of high-performance, low-maintenance, wood-alternative outdoor living products, by collaborating with Country Living and Good Housekeeping on the first-ever Makeover
Featured image for “Trex Recycling Efforts Capture High-Profile Media Attention for Earth Day”
May 5, 2021

Trex Recycling Efforts Capture High-Profile Media Attention for Earth Day

Did you know that LCWA client Trex Company’s world-famous composite decking is made from 95% recycled materials? To amplify the company’s “green” story in conjunction with Earth Day (April 22, 2021), we pitched key media with the goal of pointing eco-minded consumers in the right direction for turning their trash into treasure in the form of Trex decking. We found success
Featured image for “Driving Awareness for  Pulmonary Fibrosis Awareness Month”
October 29, 2020

Driving Awareness for Pulmonary Fibrosis Awareness Month

In September, we helped our client the Pulmonary Fibrosis Foundation (PFF) celebrate Pulmonary Fibrosis Awareness Month to drive awareness for this serious lung disease affecting more than 200,000 Americans. This year presented a particularly difficult media environment, with health coverage focused on the COVID-19 pandemic, but our team found creative ways to cut through the clutter. News Coverage To kick