On an early Sunday morning, the streets surrounding White River State Park in downtown Indianapolis were lined with runners sporting their favorite pajamas for the second annual PJ5K. The PJ5K, organized by LCWA client, the American Academy of Sleep Medicine and the Sleep Research Society, kicked-off the 37th annual SLEEP conference, which brought thousands of SLEEP medicine experts from around the world to the Indiana Convention Center on June 3-7, 2023.
AASM members, Indianapolis residents and supporters of various ages and fitness levels gathered, dressed in running shoes and family-friendly PJs, to help raise awareness for sleep health. The race was then followed by a free family-oriented community event open to all ages that included an inflatable bounce house, food trucks, face painting, an on-site DJ, free sleep health information and more at the park.
Our team conducted media outreach and secured a pre-event interview on the Inside Indy show on WRTV-IN (ABC) and day-of event coverage on local TV stations WXIN-IN (FOX) and WTTV (CBS), along with local radio station WIBC-FM. Paid ads, social media content and calendar listings also reached target audiences. Overall, the media coverage secured by our team totaled 19.3 impressions from 40 placements.
Proceeds from the run/walk benefited the AASM Foundation and Sleep Research Society Foundation to support key research that positively impacts the lives of patients with sleep disorders and the field of sleep medicine.