Social Media

On an early Sunday morning, the streets surrounding White River State Park in downtown Indianapolis were lined with runners sporting their favorite pajamas for the second annual PJ5K. The PJ5K, organized by LCWA client, the American Academy of Sleep Medicine and the Sleep Research Society, kicked-off the 37th annual SLEEP conference, which brought thousands of SLEEP medicine experts from around

While earned media is the bread and butter of public relations, sponsored content can also expand a client’s reach and garner valuable guaranteed exposure in front of specific audiences. To reach deck builders, remodelers, general contractors and DIYers interested in value-adding home improvement projects, we recently coordinated two sponsored content campaigns for our client, Trex® RainEscape™. This innovative deck drainage

This September, we helped our client, the Pulmonary Fibrosis Foundation (PFF), raise awareness about Interstitial Lung Disease (ILD) during the second annual ILD Day. The event was held on Sept. 14 in collaboration with eight other healthcare organizations. There are more than 200 types of interstitial lung diseases, which all affect the interstitium, a part of the lung. With ILD,

LCWA was charged with driving awareness for the Wilsonart Wetwall™ Water-Proof Wall Panel System and showcasing its beauty and benefits, including that it’s easy to install, durable and is a high-performing, low-maintenance wall panel solution for any wet area. Our home PR team turned to some of the best DIYers in the industry to form strategic partnerships that would help