Social Media

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April 29, 2022

Wilsonart Influencer Program Drives Noteworthy Results

LCWA was charged with driving awareness for the Wilsonart Wetwall™ Water-Proof Wall Panel System and showcasing its beauty and benefits, including that it’s easy to install, durable and is a high-performing, low-maintenance wall panel solution for any wet area. Our home PR team turned to some of the best DIYers in the industry to form strategic partnerships that would help
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March 9, 2022

Putting the PR in Partnership Relations

Bathroom renovations continue to be one of the top home improvement projects tackled since the start of the pandemic, according to the National Association of Home Builders. As homeowners and DIYers alike seek easy and affordable solutions to visually transform bathrooms and wet areas, our team leveraged this trend to showcase our client, Wetwall, a Wilsonart Company, through a partnership
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January 18, 2022

Chefs Highlight Delicious, Sustainable Wild Alaska Pollock

Late last year, LCWA partnered with the Association of Genuine Alaska Pollock Producers (GAPP) and restaurants in the Chicago area to raise awareness about the sustainable Wild Alaska Pollock – a fresh-tasting, delicious and mild whitefish. Did you know that a fish can only be classified as “Wild Alaska Pollock” if caught in Alaska’s pristine, icy waters? Wild Alaska Pollock
Featured image for “Why and How to Include Video as Part of Your PR Strategy”
January 11, 2022

Why and How to Include Video as Part of Your PR Strategy

Video is continuing to grow in popularity and importance and is a highly effective form of content – in fact, it was estimated that the average person would spend 100 minutes every day watching online videos in 2021. This provides an opportunity for our clients because the barriers to entry are low, the appetite for video of all types continues