Digital Marketing

Featured image for “Influencers Show DIYers How to Deck Out Their Outdoor Living Spaces with Trex”
May 18, 2022

Influencers Show DIYers How to Deck Out Their Outdoor Living Spaces with Trex

Outdoor living season is almost here! As many homeowners are looking forward to relaxing in their backyards, some may still be looking to get started on creating their very own outdoor oasis. To inspire DIY-savvy homeowners, we coordinated a collaboration between our client Trex Company and two popular DIY influencers to highlight the company’s new Trex Enhance Deck Kit, exclusively
Featured image for “Chefs Highlight Delicious, Sustainable Wild Alaska Pollock”
January 18, 2022

Chefs Highlight Delicious, Sustainable Wild Alaska Pollock

Late last year, LCWA partnered with the Association of Genuine Alaska Pollock Producers (GAPP) and restaurants in the Chicago area to raise awareness about the sustainable Wild Alaska Pollock – a fresh-tasting, delicious and mild whitefish. Did you know that a fish can only be classified as “Wild Alaska Pollock” if caught in Alaska’s pristine, icy waters? Wild Alaska Pollock
Featured image for “Why and How to Include Video as Part of Your PR Strategy”
January 11, 2022

Why and How to Include Video as Part of Your PR Strategy

Video is continuing to grow in popularity and importance and is a highly effective form of content – in fact, it was estimated that the average person would spend 100 minutes every day watching online videos in 2021. This provides an opportunity for our clients because the barriers to entry are low, the appetite for video of all types continues
Featured image for “LCWA Wins Top Technology Award from Publicity Club of Chicago”
June 18, 2021

LCWA Wins Top Technology Award from Publicity Club of Chicago

Getting the right amount of healthy sleep is important for students of all ages to be healthy and successful. That’s the main message LCWA and client AASM conveyed via media, partner organizations and online during Student Sleep Health Week in 2020. The campaign, which leveraged influential students, parents, coaches and teachers online to drive conversation, was the winner of the