June 9, 2022
At LCWA, we offer clients a full-service, 360-degree approach to their needs by combining the strategic thinking and capabilities of a larger agency with the personal approach and dedication of a smaller firm. Recently, our client Diamond Mowers, the leading manufacturer of industrial mowing, mulching and brush cutting equipment for the municipal, skid-steer and excavator markets, enlisted us to help
May 18, 2022
Influencers Show DIYers How to Deck Out Their Outdoor Living Spaces with Trex
Outdoor living season is almost here! As many homeowners are looking forward to relaxing in their backyards, some may still be looking to get started on creating their very own outdoor oasis. To inspire DIY-savvy homeowners, we coordinated a collaboration between our client Trex Company and two popular DIY influencers to highlight the company’s new Trex Enhance Deck Kit, exclusively
January 18, 2022
Chefs Highlight Delicious, Sustainable Wild Alaska Pollock
Late last year, LCWA partnered with the Association of Genuine Alaska Pollock Producers (GAPP) and restaurants in the Chicago area to raise awareness about the sustainable Wild Alaska Pollock – a fresh-tasting, delicious and mild whitefish. Did you know that a fish can only be classified as “Wild Alaska Pollock” if caught in Alaska’s pristine, icy waters? Wild Alaska Pollock
January 11, 2022
Why and How to Include Video as Part of Your PR Strategy
Video is continuing to grow in popularity and importance and is a highly effective form of content – in fact, it was estimated that the average person would spend 100 minutes every day watching online videos in 2021. This provides an opportunity for our clients because the barriers to entry are low, the appetite for video of all types continues